This ingredient is called the "new second-hand smoke." Our video shares the dirty details + simple fragrance swaps to protect your health. Click to watch! | Primally Pure Skincare

I had heard the facts floating around the internet about this one ingredient that has become known as “the new second-hand smoke.”

The new second-hand smoke? Clearly, this is serious stuff and plays a significant role in the state of our overall health.

The more I found out, the more furious I became.

One of the most toxic ingredients you’ll find on any product label is fragrance.

Not only are artificial fragrances found in almost all conventional cleaning products, personal care products + cosmetics (even many “natural” options), they find their way into shampoo, perfume, candles, air freshener, laundry detergent, and so many other products people incorporate into their day-to-day lives.

Fragrance. is. in. everything.

So I filmed a short video to spread the word about why you should avoid this one ingredient, always. Click play below to find out all the dirty details about fragrance and simple swaps so you don’t have to sacrifice your favorite scent – or your health.